Importance of Building Strong Social Media Presence for Small Businesses
The world has come a long way in going digital, yet 24% of small businesses do not use social media. If you belong to this group, it is high time that you change your perspective.
2 in every 3 adults are on social media across the world. 81% of the teenagers in the world have social media profiles.
Whatever may be the age group of your target audience, you will find them all on social media. You can create brand awareness, build relationships and drive sales for your small business, through social media.
Social media presence is cost-effective for small businesses. You can grow your advertising opportunities exponentially and energize your PR efforts.
The best part is that you don’t have to spend too much money or time to do this. Having an effective social media strategy can create miracles for your business. Therefore it is important to use social media the right way.
Here are a few things you need to keep in mind while creating a social media presence for your business:
Creating a business page
Just as an individual creates a profile on social media, every business needs to create its own social media page. A cover image and a profile pic are a must to establish the authenticity of your small business.
You might want to fill up details about your business on the About page. The content needs to be descriptive while being keyword-rich.
Updating the business page constantly
Google might have indexed your business page. Nevertheless, unless you update your page constantly, it can get difficult to stay on the search engine result pages for long.
Make sure you put up pictures of your team and upload information about offers if any. Apart from this, you can promote your blog posts to drive more traffic and increase visibility.
Making it easier for your target audience to get in touch with you
Engaging with your customers and prospects is the main aim of establishing a social media presence for your small business. Therefore, you should make it as convenient as possible, for your target audience to get in touch with you. Make sure you put up your contact details, including your phone number, email id, business address and a website link.
Boosting your posts through paid tools
Any post that you promote on your social media page can be seen only by your followers. However, Facebook offers excellent paid tools to boost your posts.
With the help of such tools, you can make sure your posts get maximum visibility, in a cost-effective way. You can specify your target audience by selecting the age group, gender, demographics, and interests.
Conclusion
Social media offers a treasure of benefits to help you grow your small business. In fact, this could be your easiest route to reach the pinnacle of success. So, get started on creating your social media business page. Work on establishing a strong social media presence before your competitors get ahead of you.
